ROI, Return on Investment

I wrote the script for this video that Phil Lempert recorded for Retail Dietitians Business Alliance.

View original post and video here:,-return-on-investment/

ROI or Return On Investment is the number one issue in the aisles. Retail dietitians need to be effective in their program building and execution, and in the tracking of these events. Today, the reality of our retail work world is that we all need to be able to articulate how we impact the total business. RDBA is here to help set the metrics and standards for ROI – and offer the tools and skills.