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What is the Goal?

Focusing on what we value, need, and want.

There is so much information available to us these days. We have loads of options in regards to what we eat, what we watch/listen to/read, where we work, how we spend our time. It can almost feel like too much sometimes. At the same time, it’s rather exciting – and we’re lucky – because we have so many choices.

This is why the “what is the goal” question is a favorite of mine, personally and professionally. It focuses attention on what really matters in terms of what we value, need, and want.

Choices we actually want to make become clearer as “pointless points” are filtered out. If it doesn’t help solve a problem or answer a question, it’s probably not worth much of our time.

If a goal IS present, what does success actually look like? Too often we look at how many people have been exposed to information (“impressions”) versus understanding, adopting, or taking action. It’s most helpful to know why something matters and how to use information versus just knowing something. That’s why spewing facts doesn’t work. Context matters. Implementation details and the “how to” matters, too.

Actions speak louder than words. We’ve heard that before, right? That’s essentially what we are talking about. Knowing and doing are two different things. So…From this moment forward, pause to ask (and answer): what is the goal?

Change is not something most people do on a whim or because it’s easy. It takes effort and commitment to do something new. Without the right motivation and clear vision of what success will feel and look like, why would we do something different? Why would we launch ourselves out of our comfort zone if we really don’t know why we are doing it? We probably wouldn’t.

My goal in writing this is to share what is inspiring me these days, especially coming out of the forced change(s) of the past year and a half. It’s like a huge reset button was dropped into our lap. Now we need to decide what to do about it.

It’s your move.

By Kim Kirchherr

Global food and nutrition professional focused on health from the farm to the store to the table